untangleuk.co.uk

Press · founder · brand kit

For journalists, podcasters, broadcasters and editors.

Editorial-quality reference statistics, founder background, brand assets and contact for journalists writing about UK renovation costs, AI cost estimation, or homeowner-side construction tooling. untangleuk.co.uk is the only UK consumer renovation tool published with full source attribution.

Press contact: admin@untangle.ie · typically reply within one working day.

Quick stats

The facts that make the editorial angle.

0%

Lead-sale revenue

We do not sell user submissions to contractors, lenders or surveyors. Zero affiliate links anywhere on the site.

BCIS Q1 2026

Calibration source

Cost figures derive from the RICS-administered BCIS dataset + FMB 2026 + ONS Construction Output Price Indices.

Claude Sonnet 4.5

AI model

Snapshot and Quote analysers use Anthropic's Claude Sonnet 4.5 with structured-output tool calling; no model training on user data.

24 months

Maximum data retention

GDPR-compliant retention period for AI submissions. Deletion on request, no questions asked.

Founder background

The why behind the site.

untangleuk.co.uk was built after the founder watched too many friends and family members get burned by renovations — quotes that came in 60% over budget, builders that disappeared, planning surprises that wiped out the contingency, and AI estimation tools that hallucinated figures with no basis in published cost data.

The site has one editorial standard: every number is traceable to a published source. BCIS, FMB, ONS, Planning Portal, .gov.uk grant pages. No invented figures. No “based on a survey we did” with no audit trail. Where we use AI, the AI is given the published cost data as a hard floor before it generates anything.

The business model is editorial trust, not lead generation. We don’t sell user data, we don’t carry affiliate links, we don’t take sponsored placements. The site survives on self-funding and (eventually) modest sponsorship from qualified UK financial-services partners who pay for brand association rather than user leads. If that fails, the site stays free anyway.

Founder is happy to do background calls, technical deep-dives on the AI calibration, or on-record quotes. Email admin@untangle.ie with a brief on the angle and we’ll come back within one working day.

Editorial angles we can support

Five stories with data, methodology and a founder available for interview.

  1. Story 1

    The AI cost-estimation accuracy question

    We benchmarked Claude Sonnet 4.5 against a chartered UK quantity surveyor on a real Inner-London 1980s semi. The full methodology + result is published openly — happy to walk a journalist through the test setup.

  2. Story 2

    BCIS / FMB / ONS calibration

    Every cost band on the site is calibrated against the three published UK construction data sources. We publish the calibration prompts and the regional uplift table on /methodology — auditable.

  3. Story 3

    Why estate-agent photo accuracy is harder than people think

    Foxtons / Knight Frank / Savills photos are professionally staged to mask renovation needs. The Snapshot AI is explicitly prompted to anti-anchor against staging. We can show before/after AI outputs.

  4. Story 4

    Article 4 directions and homeowner planning friction

    Inner London, Brighton and central Bristol homeowners face planning regimes materially tighter than the GPDO baseline. We have data on the per-borough variance and the cost impact.

  5. Story 5

    The 0% VAT energy-saving materials cliff (March 2027)

    The current 0% rate on heat pumps, solar PV and insulation expires March 2027. Industry is lobbying for extension. We can frame the consumer-impact analysis.

Brand assets

Logo, OG image and methodology citation.

  • Brand wordmark (SVG)

    Logo and primary wordmark in vector format. Forest green (#0B2545) on paper (#FAF7F2).

  • Open Graph image (PNG, 1200x630)

    Default social-share card. Auto-generated by Next.js — fetchable as a PNG at /opengraph-image.

  • Methodology document

    Full source-attribution and calibration data. Suitable for citation as 'untangleuk.co.uk methodology, May 2026'.

Have a different angle in mind? Get in touch.

Email press